#Oh no tik tok song full#
Taking into account the number of streams, we’ve calculated whether claiming virality on TikTok pays off in the actual profits:Īlthough being a pretty decent playlist, there are TikTok songs that perform better commercially – see a full list below. With the platform gaining its momentum as the major music discovery source during a global pandemic, many creators have been heavily relying on their social media presence to grow their career. TikTok has recently released its official data about the UK’s top creators, tracks and videos that went viral on TikTok in 2020. With artists being paid as little as 13% of the income generated, the UK government is now looking into the economics of music streaming to establish whether artists are benefiting fairly from their popularity.Īt Nibble, we’ve analyzed the search data and crunched the numbers to bring you the most popular tunes that went viral on TikTok in 2020 and estimated figures they could be making from streaming royalties themselves.
According to Musically, music streaming in the UK brings in more than £1 billion in revenue with 114 billion music streams in the last year. This Chinese-owned video platform took the music industry by storm, landing many niche artists on the charts and changing their lives.Īs artists grow in popularity on social media, so do their royalties from online music streaming platforms. While you’d normally explore curated playlists on Spotify or browse YouTube to discover new music, it seems like TikTok has added a whole new lane to the music industry. In the light of a recent hiring freeze within the creative and entertainment industries, TikTok looks like an ideal place for emerging artists to start their music career.
The most popular songs on TikTok in 2020.
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